The Mantra Group requested an array of marketing and promotional material after accepting the management rights for the Soul, Surfers Paradise. The existing style guidelines and photography were utilised to create an elegant and sophisticated look for all the new marketing material.
The Soul project allowed me the opportunity to create many pieces that helped create a strong brand. The project included brochures, reward cards, booklets, conference kits and forms. Throughout the branding, I wanted to incorporate patterns derived from the architecture and fittings within the building. Being a lover of details, I also wanted to showcase the attention to detail, texture and luxury of the building. The high-end look was strengthened by having a spot-gloss effect on the final printed material.